B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- interaction rate for US TV viewers (2023)
Around 55% of surveyed US TV consumers used/interacted with mobile devices while watching TV (second-screen usage).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
1,008
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
67
Source
PwC
Primary
Tier A
https://www.broadcastingcable.com/news/survey-younger-groups-still-heavy-pay-tv-consumers-123876 ↗
Source Article
Survey: Younger Groups Still Heavy Pay TV Consumers
Survey: Younger Groups Still Heavy Pay TV Consumers
In a wide-ranging study of video consumption, PwC has found that widely reported cord-cutting among younger people has been significantly overstated but that many consumers are avid users of over-the-top content and that second screen behavior has …
Original Research
PwC
· Original study ↗
Methodology
Survey conducted by PwC in June 2013.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US TV viewers: 55% interaction rate. Source: PwC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-device-interaction-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-device-interaction-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- interaction rate for US TV viewers<br><small>Source: PwC (2023) · <a href="https://lighthousedata.io/data/mobile-device-interaction-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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