B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
97%
97% -- out of home ad recall rate for mobile billboards (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Outdoor Advertising Magazine
Primary
Tier C
https://rollingadz.com/mobile-billboards-in-wisconsin/ ↗
Source Article
Mobile Billboards in Wisconsin: Elevate Your Brand Today
Mobile Billboards in Wisconsin – Your Premier Advertising Solution
Who We Are
Since 2011, Rolling Adz has been revolutionizing outdoor advertising with our premium mobile billboard services. Our turnkey platform handles everything from creative design to campaign execution, making it easier than eve…
Also cited by
2026-09-24
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2026-09-25
Original Research
Outdoor Advertising Magazine
· Original study ↗
Methodology
Attributed to Outdoor Advertising Magazine; cited by vendor Rolling Adz
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 97% | |
| 2026 | 97% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile billboards: 97% out of home ad recall rate. Source: Outdoor Advertising Magazine (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-billboard-recall-rate-97
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<blockquote cite="https://lighthousedata.io/data/mobile-billboard-recall-rate-97" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- out of home ad recall rate for mobile billboards<br><small>Source: Outdoor Advertising Magazine (2025) · <a href="https://lighthousedata.io/data/mobile-billboard-recall-rate-97" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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