B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- average scroll depth for e-commerce product display pages (mobile) (2020)
On mobile, the average scroll depth on e-commerce product display pages is 74%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SessionCam
Primary
Tier A
https://sessioncam.com/sessioncam-insights-recommendations-for-product-display-pages/ ↗
Source Article
SessionCam Insights: Recommendations for product display pages | SessionCam
Designing an effective product display page is critical for every e-commerce website that wants to maximise its sales and revenues.
Based on the unique data we collect, we see product display pages have an average Customer Struggle Score of 2.6. Our machine learning algorithms automatically detect a…
Original Research
SessionCam
· Original study ↗
Methodology
Based on SessionCam session data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce product display pages (mobile): 74% average scroll depth. Source: SessionCam (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-average-scroll-depth
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<blockquote cite="https://lighthousedata.io/data/mobile-average-scroll-depth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- average scroll depth for e-commerce product display pages (mobile)<br><small>Source: SessionCam (2020) · <a href="https://lighthousedata.io/data/mobile-average-scroll-depth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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