B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- average scroll depth for web-based articles (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Chartbeat
Primary
Tier B
http://heidicohen.com/is-long-form-content-worth-the-investment/ ↗
Source Article
Is Long Form Content Worth The Investment?
Original Research
Chartbeat
· Original study ↗
Methodology
Based on web-based articles, don't draw conclusions about other long forms of content like white papers and ebooks.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web-based articles: 60% average scroll depth. Source: Chartbeat (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/long-form-content-readership
HTML Embed
<blockquote cite="https://lighthousedata.io/data/long-form-content-readership" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- average scroll depth for web-based articles<br><small>Source: Chartbeat (2026) · <a href="https://lighthousedata.io/data/long-form-content-readership" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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