B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- application abandonment rate for Mobile account application starters (banking) (2015)
80% of people who start an account application on a mobile device abandon the attempt.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alogent.com
Primary
Tier C
https://www.alogent.com/news/financial-institutions-and-new-accountholders-getting-first-date ↗
Source Article
Financial Institutions and new accountholders: Getting that first date
Original Research
alogent.com
· Original study ↗
Methodology
Research cited by Alogent; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile account application starters (banking): 80% application abandonment rate. Source: alogent.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-application-abandonment-80
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<blockquote cite="https://lighthousedata.io/data/mobile-application-abandonment-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- application abandonment rate for Mobile account application starters (banking)<br><small>Source: alogent.com (2015) · <a href="https://lighthousedata.io/data/mobile-application-abandonment-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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