B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

24%

24% -- application abandonment rate for Gen Z consumers (2020)

2020  · n=4,000  · Signicat

24% of Gen Z consumers abandon applications due to lengthy processes.

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Attribution: Signicat View source
Lighthouse Research Team
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Source verified Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2020
Entity
Gen Z consumers
Sample Size
4,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Signicat Primary Tier A
https://www.signicat.com/blog/the-battle-to-onboard-2020-the-impact-of-covid-19-and-beyond ↗
Confidence: 57/100 Vintage: 2020 Channel: Deep Crawl
Source Article
The Battle to Onboard 2020: The impact of COVID-19 and beyond
The Battle to Onboard 2020: The impact of COVID-19 and beyond Discover valuable insights from this latest report, which surveyed 4000 consumers in the UK, Germany, The Netherlands, Belgium, Sweden, Finland, and Norway. A year of change This year we have all been forced to start doing everyday tasks …
Original Research
Signicat · Original study ↗

Consumer survey across 7 European countries

Methodology documented
Industrymarketing
Plain Text
Gen Z consumers: 24% application abandonment rate. Source: Signicat (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-abandon-lengthy-processes-2020
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<blockquote cite="https://lighthousedata.io/data/gen-z-abandon-lengthy-processes-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- application abandonment rate for Gen Z consumers<br><small>Source: Signicat (2020) · <a href="https://lighthousedata.io/data/gen-z-abandon-lengthy-processes-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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