B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53%
53% -- site abandonment rate for users on slow-loading sites (2024)
53% of users abandon a website if it takes longer than three seconds to load.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tenacity.io
Primary
Tier C
https://www.ppc.live/post/how-to-implement-a-cro-focused-ppc-strategy-for-your-business ↗
Source Article
How to Implement a CRO-Focused PPC Strategy for Your Business | PPC Live
How to Implement a CRO-Focused PPC Strategy for Your Business
Updated: Jun 20
Table of Contents
Effective CRO ensures every click in your PPC campaign counts, transforming traffic into meaningful actions and maximizing ROI through data-driven strategies and continuous optimization.
In PPC, every cli…
Original Research
Tenacity.io
· Original study ↗
Methodology
Cited from Tenacity.io
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
users on slow-loading sites: 53% site abandonment rate. Source: Tenacity.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-abandon-three-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-abandon-three-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- site abandonment rate for users on slow-loading sites<br><small>Source: Tenacity.io (2024) · <a href="https://lighthousedata.io/data/mobile-abandon-three-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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