B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
180,000,000
180,000,000 -- media impressions for Mindsets Paper campaign (Canadian Down Syndrome Society) (2022)
The Canadian Down Syndrome Society's Mindsets Paper campaign generated 180 million media impressions with a media budget of $5,000.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
180,000,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Canadian Down Syndrome Society / Strategy Awards
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=140650&n=The+Mindsets+Paper ↗
Source Article
2022 Winner
Original Research
Canadian Down Syndrome Society / Strategy Awards
· Original study ↗
Methodology
Award case study reporting campaign media impressions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mindsets Paper campaign (Canadian Down Syndrome Society): 180,000,000 media impressions. Source: Canadian Down Syndrome Society / Strategy Awards (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mindsets-campaign-media-impressions-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mindsets-campaign-media-impressions-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>180,000,000</strong> -- media impressions for Mindsets Paper campaign (Canadian Down Syndrome Society)<br><small>Source: Canadian Down Syndrome Society / Strategy Awards (2022) · <a href="https://lighthousedata.io/data/mindsets-campaign-media-impressions-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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