B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

68%

68% -- consumer sentiment percentage for millennials (2018)

2018  · inc.com

68% of millennials feel more comfortable expressing emotions with tools like emojis and GIFs.

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Attribution: inc.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2018
Entity
millennials
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
inc.com Primary Tier C
https://webpunch.com/emoji-search/ ↗
Confidence: 48/100 Vintage: 2018 Channel: Deep Crawl
Source Article
Google Searching With Emojis | Google Search | Emoji Search
You no longer have to hide your love of using emojis in a professional setting: They could help your business improve its Google Search rankings. What are Emojis? Emojis, or Emoticons, are miniature cartoon-looking images that express an emotion, idea, thing, activity, or place and can be used in pl…
Original Research
inc.com · Original study ↗

Survey cited from inc.com; methodology not stated

Methodology documented
Industrymarketing
Plain Text
millennials: 68% consumer sentiment percentage. Source: inc.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-emoji-comfort-68
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<blockquote cite="https://lighthousedata.io/data/millennials-emoji-comfort-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumer sentiment percentage for millennials<br><small>Source: inc.com (2018) · <a href="https://lighthousedata.io/data/millennials-emoji-comfort-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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