B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- consumer sentiment percentage for global consumers (2014)
87% of people globally believe businesses should place equal weight on business and society.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Edelman
Primary
Tier C
https://formomentum.com/cause-marketing-is-exploding-what-are-you-waiting-for/ ↗
Source Article
Cause Marketing Is Exploding. What Are You Waiting For? - For Momentum
I’m sick of nonprofits and businesses whining that they can’t do cause marketing. “It won’t work in my organization, Joe.” Bullshit. Cause marketing has grown into a $1.8 billion industry, according to IEG. It’s time to dive in.
Business or nonprofit, any organization can – and should – do cause mar…
Original Research
Edelman
· Original study ↗
Methodology
Edelman study cited by author
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 87% consumer sentiment percentage. Source: Edelman (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edelman-business-society-equal-weight
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<blockquote cite="https://lighthousedata.io/data/edelman-business-society-equal-weight" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- consumer sentiment percentage for global consumers<br><small>Source: Edelman (2014) · <a href="https://lighthousedata.io/data/edelman-business-society-equal-weight" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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