B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- consumer sentiment percentage for consumers (2026)
58% of consumers think marketers are trying too hard with emojis in ad campaigns according to YouGov research.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier B
https://bizibl.com/marketing/article/improve-your-engagement-rates-using-emojis ↗
Source Article
Improve Your Engagement Rates By Using Emojis
Original Research
YouGov
· Original study ↗
Methodology
YouGov survey on consumer attitudes toward emoji use in advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 58% consumer sentiment percentage. Source: YouGov (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-marketers-trying-too-hard-emojis
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<blockquote cite="https://lighthousedata.io/data/consumers-marketers-trying-too-hard-emojis" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- consumer sentiment percentage for consumers<br><small>Source: YouGov (2026) · <a href="https://lighthousedata.io/data/consumers-marketers-trying-too-hard-emojis" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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