B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- social media adoption rate for Millennials (2021)
Usage and adoption of social media channels among millennials is around 90% or more.
- Source states 'around 90% or more'
- Unattributed claim in a blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
plangrowdo.com
Primary
Tier C
https://plangrowdo.com/b2b-selling/social-selling-and-social-media-for-b2b-business-in-2022/ ↗
Source Article
Social selling and social media for B2B business in 2022 - Plan Grow Do
Published 30 March 2021 · Last updated 26 June 2025
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The generation game. Why an evolving workplace must embrace multiple perspectives.
“We’re about to move in to a place that may be new to some of you. We’re about to move in to a place called social selling. All about using social…
Original Research
plangrowdo.com
· Original study ↗
Methodology
Approximate figure ('around 90% or more'); unattributed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 90% social media adoption rate. Source: plangrowdo.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-social-media-adoption-90
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<blockquote cite="https://lighthousedata.io/data/millennial-social-media-adoption-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- social media adoption rate for Millennials<br><small>Source: plangrowdo.com (2021) · <a href="https://lighthousedata.io/data/millennial-social-media-adoption-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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