B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- market share for Millennials and Generation Z in luxury goods market (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Deloitte
Primary
Tier C
https://thinkinganew.uk/13-golden-rules-for-luxury-brands-2 ↗
Source Article
13 Golden Rules for Luxury Brands to Win in 2019 | Anew Agency
If we want things to stay as they are, things will have to change.
Wit, humour and elegance used to characterise luxury brand communications. Have we reached a time when brands re-discover these qualities, having got bored with the usual luxury narrative and tone?
There was a time when luxury brand …
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte research cited by the publication; projection for luxury goods market share by 2025 vs 30% in 2016
Methodology documented
Segmentation
IndustryLuxury Goods
RegionGB
Cite this stat
Plain Text
Millennials and Generation Z in luxury goods market: 40% market share. Source: Deloitte (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-genz-luxury-market-share-2025
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<blockquote cite="https://lighthousedata.io/data/millennial-genz-luxury-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- market share for Millennials and Generation Z in luxury goods market<br><small>Source: Deloitte (2025) · <a href="https://lighthousedata.io/data/millennial-genz-luxury-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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