B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35,700,000
35,700,000 -- potential social reach for Milk Makeup NYC Subway OOH campaign (Hydro Grip Primer) (2023)
Milk Makeup achieved a potential social reach of 35.7 million for its NYC subway OOH campaign promoting Hydro Grip Primer.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35,700,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
qa.outfront.dev
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/mta-network-milk-makeup ↗
Source Article
Milk Makeup - OOH Advertising Case Studies | OUTFRONT
Milk Studios' vegan NYC cosmetics brand featured social influencers for a new product launch campaign, dominated a subway station in Soho, achieving a 35.7M potential social reach.
Read More
35.7M
Potential Reach
Source NUVI, 2023
Highlights & Results
Strategy & Tactics
Campaign Recap
NYC Subway ads…
Original Research
qa.outfront.dev
· Original study ↗
Methodology
Social reach measured by NUVI for OOH subway station domination campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Milk Makeup NYC Subway OOH campaign (Hydro Grip Primer): 35,700,000 potential social reach. Source: qa.outfront.dev (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/milk-makeup-ooh-social-reach-35-7m
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<blockquote cite="https://lighthousedata.io/data/milk-makeup-ooh-social-reach-35-7m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35,700,000</strong> -- potential social reach for Milk Makeup NYC Subway OOH campaign (Hydro Grip Primer)<br><small>Source: qa.outfront.dev (2023) · <a href="https://lighthousedata.io/data/milk-makeup-ooh-social-reach-35-7m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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