B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
289,000,000
289,000,000 -- potential social reach for MGM Resorts Game of Thrones PR campaign (2019)
The MGM Resorts Game of Thrones PR campaign generated 289 million potential social reach.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
289,000,000
Unit
Count
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kirvin Doak Communications
Primary
Tier A
https://www.kirvindoak.com/case-studies/game-of-thrones-2/ ↗
Source Article
Game of Thrones
In 2019, MGM Resorts set out to generate worldwide attention ahead of the final season of HBO’s Game of Thrones – not through a paid sponsorship or high-dollar ad campaign, but through the power of creative storytelling and strategic PR. With brands around the globe investing millions to align with …
Original Research
Kirvin Doak Communications
· Original study ↗
Methodology
PR agency case study self-reported campaign results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MGM Resorts Game of Thrones PR campaign: 289,000,000 potential social reach. Source: Kirvin Doak Communications (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mgm-got-social-reach-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mgm-got-social-reach-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>289,000,000</strong> -- potential social reach for MGM Resorts Game of Thrones PR campaign<br><small>Source: Kirvin Doak Communications (2019) · <a href="https://lighthousedata.io/data/mgm-got-social-reach-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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