B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$2
$2 -- cost per click for legal keywords on Microsoft Ads (2023-2024)
The average cost per click (CPC) for legal keywords on Microsoft Ads is $1.85.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2023-2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Legal Keyword Marketing
1. Utilize Long-Tail Keywords
Top-ranking law firms use long-tail keywords to target specific, high-intent searches on Microsoft Advertising. These keywords often have lower competition and higher conversion rates. By focusing on phrases like “estate planning attorney in New York” instead of just “e…
Methodology
Aggregator article citing industry benchmark data
Methodology documented
Segmentation
IndustryLegal
RegionUS
RolePPC Specialist
Channelpaid_ads
Cite this stat
Plain Text
legal keywords on Microsoft Ads: $2 cost per click. Source: (2023-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/microsoft-ads-legal-cpc-2023
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<blockquote cite="https://lighthousedata.io/data/microsoft-ads-legal-cpc-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cost per click for legal keywords on Microsoft Ads<br><small>Source: (2023-2024) · <a href="https://lighthousedata.io/data/microsoft-ads-legal-cpc-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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