B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- like engagement rate for Instagram influencers with 1,000 followers or less (2018)
Influencers with 1,000 followers or less normally gain likes on their posts 8% of the time according to a study by Markerly.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Markerly
Primary
Tier B
https://forwardinfluence.com/micro-influencers-increase-roi/ ↗
Source Article
Why You Need Micro Influencers to Increase ROI - Forward Influence
Why You Need Micro Influencers to Increase ROI
Influencer marketing campaigns brought micro-influencers in the spotlight. Finding the right influencers is a key component for a successful influencer marketing strategy that generates ROI. While enlisting famous celebrity influencers is a great option…
Original Research
Markerly
· Original study ↗
Methodology
Markerly study on follower count vs engagement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram influencers with 1,000 followers or less: 8% like engagement rate. Source: Markerly (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-like-rate-1000-followers
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<blockquote cite="https://lighthousedata.io/data/micro-influencer-like-rate-1000-followers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- like engagement rate for Instagram influencers with 1,000 followers or less<br><small>Source: Markerly (2018) · <a href="https://lighthousedata.io/data/micro-influencer-like-rate-1000-followers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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