B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
8%
8% -- like engagement rate for Instagram users with less than 1,000 followers (2018)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Markerly
Primary
Tier C
https://blog.hollywoodbranded.com/why-brands-can-benefit-from-micro-influencer-partnerships ↗
Source Article
Why Brands Can Benefit From Micro-Influencer Partnerships
Why Brands Can Benefit From Micro-Influencer Partnerships
Quick Answer
Hollywood Branded discusses why brands can benefit from micro-influencers who have higher engagement than other larger social influencers.
Why Micro-Influencers?
In the shadow of famous well-known social influencers, a new trend …
Original Research
Markerly
· Original study ↗
Methodology
Markerly survey of Instagram engagement by follower count, cited by Hollywood Branded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram users with less than 1,000 followers: 8% like engagement rate. Source: Markerly (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-like-rate-under-1000-followers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-like-rate-under-1000-followers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- like engagement rate for Instagram users with less than 1,000 followers<br><small>Source: Markerly (2018) · <a href="https://lighthousedata.io/data/instagram-like-rate-under-1000-followers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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