B
Evidence Grade B
Graded
under review
Safe to Cite
Current
6%
6% -- engagement rate for micro-influencers on Instagram (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
50
Methodology
45
Freshness
94
Sources (3)
HubSpot
Primary
Tier B
https://stackinfluence.com/blog/nike-target-audience-drive-influencer-roi-2026 ↗
Source Article
Leveraging Micro-Influencers for Niche Brands | Joybyte
For niche D2C brands, micro-influencers can drive big results by enabling authentic, cost-effective connections with highly targeted and engaged audiences.
Consider these statistics spotlighting the appeal of micro-influencers:
- According to HubSpot, 51% of marketers work with influencers — and 47%…
Also cited by
influencer-hero.com
https://www.influencer-hero.com/de/blogs/10-steps-to-improve-influencer-engageme…
2026-08-07
2026-08-19
Original Research
HubSpot
· Original study ↗
Methodology
Studies have found that micro-influencers deliver this engagement rate.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
micro-influencers on Instagram: 6% engagement rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/micro-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- engagement rate for micro-influencers on Instagram<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/micro-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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