B Evidence Grade B Safe to Cite Dated

60%

60% -- engagement rate for micro-influencers (2022)

Name: Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2022 · Upfluence

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Attribution: Upfluence View source

Lighthouse Research Team

Last verified: 2026-08-24 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2022

Entity

micro-influencers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

Upfluence Primary Tier A

https://www.danacommunications.com/guide-to-micro-influencers/ ↗

Confidence: 72/100 Vintage: 2022 Channel: Cc Extraction

Source Article

마이크로 인플루언서 마케팅이란? 진짜 영향력은 숫자에서 오지 않는다.

아직도 “팔로워가 많으면 무조건 좋은 것 아닌가요?”라고 질문하시나요? 마케팅 예산이 한정된 상황에서 수십만 팔로워를 거느린 스타보다 1만~10만 명의 ‘진성 팔로워’를 보유한 마이크로 인플루언서가 더 높은 구매 전환율을 기록하고 있습니다. 업플루언스(Upfluence, 2022)의 데이터에 따르면 마이크로 인플루언서의 참여율은 메가 인플루언서보다 약 60% 더 높습니다. 오늘은 마이크로 인플루언서의 정확한 정의와 이들이 왜 대형 인플루언서보다 강력한 마케팅 효과를 내는지 분석해 보겠습니다. 마이크로 인플루언서 마케팅이란? 1. 마…

Also cited by

Dana Communications https://www.danacommunications.com/guide-to-micro-influencers/

2026-08-12

afluencer.com https://afluencer.com/blog/how-to-grow-a-dropshipping-business

2026-08-24

Original Research

Upfluence · Original study ↗

Methodology

업플루언스(Upfluence, 2022) 데이터

Segmentation

Industrymarketing Channelcommon_crawl

Cite this stat

Plain Text

micro-influencers: 60% engagement rate. Source: Upfluence (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-engagement-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/micro-influencer-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- engagement rate for micro-influencers<br><small>Source: Upfluence (2022) · <a href="https://lighthousedata.io/data/micro-influencer-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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