B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20.4%
20.4% -- share of total leads for Metropolitan Group (real estate agency) segmented email/SMS/WhatsApp campaigns (2026)
Segmented campaigns coordinated across email, SMS, and WhatsApp generate 20.4% of all leads for Metropolitan Group.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier B
https://maestra.io/blog/q-and-a/whatsapp-marketing-for-retail-brands ↗
Source Article
When WhatsApp Works For Retail Brands and How to Use It As a Marketing Channel
When WhatsApp Works For Retail Brands and How to Use It As a Marketing Channel
Question
Answer
WhatsApp is a strong marketing channel, especially in South America, Europe, and the Middle East: it’s great for deliverability, engagement, and interactivity, but can be expensive and comes with stricter …
Original Research
Maestra
· Original study ↗
Methodology
Vendor-reported client case study; time period not specified in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Metropolitan Group (real estate agency) segmented email/SMS/WhatsApp campaigns: 20.4% share of total leads. Source: Maestra (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metropolitan-group-multichannel-lead-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/metropolitan-group-multichannel-lead-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.4%</strong> -- share of total leads for Metropolitan Group (real estate agency) segmented email/SMS/WhatsApp campaigns<br><small>Source: Maestra (2026) · <a href="https://lighthousedata.io/data/metropolitan-group-multichannel-lead-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.