B
Evidence Grade B
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Recent
20.4%
20.4% -- share of total leads for Metropolitan Group segmented multichannel campaigns (email, SMS, WhatsApp) (2025)
Segmented campaigns coordinated across email, SMS, and WhatsApp generate 20.4% of all leads for Metropolitan Group.
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Lighthouse Research Team
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Evidence graded
Value
20.4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra
Primary
Tier A
https://maestra.io/blog/q-and-a/whatsapp-marketing-for-retail-brands ↗
Source Article
When WhatsApp Works For Retail Brands and How to Use It As a Marketing Channel
When WhatsApp Works For Retail Brands and How to Use It As a Marketing Channel
WhatsApp is a strong marketing channel, especially in South America, Europe, and the Middle East: it’s great for deliverability, engagement, and interactivity, but can be expensive and comes with stricter rules around opt…
Original Research
Maestra
· Original study ↗
Methodology
Maestra client case study: share of all leads generated by Metropolitan Group's segmented campaigns coordinated across email, SMS, and WhatsApp.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Metropolitan Group segmented multichannel campaigns (email, SMS, WhatsApp): 20.4% share of total leads. Source: Maestra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metropolitan-group-campaign-lead-share
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<blockquote cite="https://lighthousedata.io/data/metropolitan-group-campaign-lead-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.4%</strong> -- share of total leads for Metropolitan Group segmented multichannel campaigns (email, SMS, WhatsApp)<br><small>Source: Maestra (2025) · <a href="https://lighthousedata.io/data/metropolitan-group-campaign-lead-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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