B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
400,000
400,000 -- social shares for MetLife 'My Dad's Story' ad campaign (2015-04)
MetLife's 'My Dad's Story' ad racked up nearly 400,000 social shares.
- Reported as 'nearly 400,000' shares
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
400,000
Unit
Count
Data Vintage
2015-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Unruly
Primary
Tier B
https://unruly.co/blog/article/2015/04/20/the-mighty-emotional-rise-of-dadvertising/ ↗
Source Article
The Mighty, Emotional Rise of 'Dadvertising'
Original Research
Unruly
· Original study ↗
Methodology
Social share count for the MetLife 'My Dad's Story' emotional video ad, as reported by Unruly, a social video sharing analytics firm; described as 'nearly 400,000' so 400,000 is the approximate ceiling.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MetLife 'My Dad's Story' ad campaign: 400,000 social shares. Source: Unruly (2015-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/metlife-my-dads-story-shares
HTML Embed
<blockquote cite="https://lighthousedata.io/data/metlife-my-dads-story-shares" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>400,000</strong> -- social shares for MetLife 'My Dad's Story' ad campaign<br><small>Source: Unruly (2015-04) · <a href="https://lighthousedata.io/data/metlife-my-dads-story-shares" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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