B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7,000
7,000 -- social shares for Ghostbusters Sony Pictures OOH campaign, London Waterloo (2016-07)
The Ghostbusters Sony Pictures OOH takeover at London Waterloo station generated over 7,000 social shares in the first two days alone.
- over 7,000
- in the first two days alone
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7,000
Unit
Count
Data Vintage
2016-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux
Primary
Tier A
http://www.jcdecaux-oneworld.com/feed/atom/ ↗
Source Article
Winner: Pretty Shady, JCDecaux Australia
The post Best Creative Campaigns of July: A Summer of Experiences appeared first on JCDecaux OneWorld.
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Advertiser: Ghostbusters, Sony Pictures
Location: London Waterloo station, United Kingdom
Duration: 2 weeks, 11/07/2016 – 24/07/2016
Format: Transport
Creative Solution: experiential, full domi…
Original Research
JCDecaux
· Original study ↗
Methodology
Company-reported campaign result
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ghostbusters Sony Pictures OOH campaign, London Waterloo: 7,000 social shares. Source: JCDecaux (2016-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ghostbusters-waterloo-social-shares-2016
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<blockquote cite="https://lighthousedata.io/data/ghostbusters-waterloo-social-shares-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7,000</strong> -- social shares for Ghostbusters Sony Pictures OOH campaign, London Waterloo<br><small>Source: JCDecaux (2016-07) · <a href="https://lighthousedata.io/data/ghostbusters-waterloo-social-shares-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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