B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$0.51
$0.51 -- cost per click for Meta travel traffic campaigns (2025)
Cost per click on Meta for travel traffic campaigns is $0.51 compared to a $0.70 all-industry average.
- WordStream benchmarks are US-market averages
- Meta benchmarks cover traffic-objective campaigns only
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$0.51
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://atlasperk.com/guides/paid-advertising-for-travel/ad-creative/ ↗
Source Article
Ad Creative for Travel: RSAs, Reels & Compliance
Ad Creative for Travel: RSAs, Reels & Ad Copy
Market Verdict: Ad Creative & Copy for Travel Ads in 2026
Ad creative for travel sits inside the highest-CTR vertical in Google Ads — search CTR for travel is 8.73%, but it dropped 14% year-over-year as fatigue and AI Overviews dilute attention. Creative…
Original Research
WordStream
· Original study ↗
Methodology
WordStream Facebook Ads benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta travel traffic campaigns: $0.51 cost per click. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-travel-cpc-traffic-2025
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<blockquote cite="https://lighthousedata.io/data/meta-travel-cpc-traffic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$0.51</strong> -- cost per click for Meta travel traffic campaigns<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/meta-travel-cpc-traffic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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