B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- adoption rate for Meta Marketing Mix Modeling (Meta MMM) (Q1 2026)
41% of surveyed brands running active paid media have tried Meta Marketing Mix Modeling.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
Q1 2026
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GrowwithBA
Primary
Tier B
https://growwithba.com/blog/attribution-reality-2026-study ↗
Source Article
The attribution crisis: 150-brand study in 2026 | 2026 Guide
Attribution has become the most disagreed-upon number in marketing. Meta says one thing, Google says another, your CFO says nothing makes sense. We studied 150 brands running paid ads in 2026 to find out what is actually working.
Methodology
- →Sample: 150 brands running active paid media
- →Spend r…
Original Research
GrowwithBA
· Original study ↗
Methodology
Study of 150 brands running paid media
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Marketing Mix Modeling (Meta MMM): 41% adoption rate. Source: GrowwithBA (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-mmm-tried-41pct-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-mmm-tried-41pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- adoption rate for Meta Marketing Mix Modeling (Meta MMM)<br><small>Source: GrowwithBA (Q1 2026) · <a href="https://lighthousedata.io/data/meta-mmm-tried-41pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.