B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$18
$18 -- cpm for Meta vitamins and supplements advertisers (2025-04)
Meta median CPM for vitamins and supplements was $17.78 in April 2025 according to Varos.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$18
Unit
Currency Usd
Data Vintage
2025-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Varos
Primary
Tier B
https://foundrycro.com/blog/dtc-supplements-marketing-benchmarks-2026/ ↗
Source Article
DTC Supplements Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC supplement brands pay a 20 to 60% premium on cost per lead versus unregulated DTC categories, driven by FTC, FDA, Google, and Meta advertising restrictions (Varos 2025, Triple Whale 2025)
- Meta median cost per purchase for vitamins and supplements is $45.62, versus $30 to $…
Original Research
Varos
· Original study ↗
Methodology
Varos benchmark
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta vitamins and supplements advertisers: $18 cpm. Source: Varos (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-vitamins-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-vitamins-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$18</strong> -- cpm for Meta vitamins and supplements advertisers<br><small>Source: Varos (2025-04) · <a href="https://lighthousedata.io/data/meta-cpm-vitamins-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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