B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$8
$8 -- cpm for Meta (2026)
Meta CPM is $7.80 in 2026 benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$8
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Webtools.co
Primary
Tier B
https://webtools.co/articles ↗
Source Article
Marketing Guides & Articles | Advertising Best Practices - Webtools.co
TikTok vs Meta Ads: The Cost Comparison Has Flipped in 2026
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Original Research
Webtools.co
· Original study ↗
Methodology
Platform advertising benchmark comparison published by Webtools.co
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta: $8 cpm. Source: Webtools.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cpm-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$8</strong> -- cpm for Meta<br><small>Source: Webtools.co (2026) · <a href="https://lighthousedata.io/data/meta-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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