B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$6
$6 -- cpm for Facebook/Instagram Stories (Meta Ads) (2026)
Facebook/Instagram Stories placement on Meta Ads has an estimated average CPM range of $6 to $13.
- Reported as an estimated range
- Actual CPM depends on audience size, creative quality, and geographic targeting
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adprofitcalculator.com
Primary
Tier A
https://www.adprofitcalculator.com/blog/meta-ads-cpm-benchmark.html ↗
Source Article
Meta Ads CPM Benchmarks 2026 | Stop Overpaying
Most advertisers track CPC and CPA obsessively. CPM gets ignored until something breaks. That's a mistake. CPM is upstream of everything. A rising CPM drives up your CPC, which raises your CPA, which crushes your ROAS. Understanding your CPM benchmarks is the first step in diagnosing why campaigns s…
Original Research
adprofitcalculator.com
· Original study ↗
Methodology
Range midpoint used. Source: Meta Ads CPM Benchmarks 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook/Instagram Stories (Meta Ads): $6 cpm. Source: adprofitcalculator.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-cpm-benchmark-facebook-instagram-stories-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-ads-cpm-benchmark-facebook-instagram-stories-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- cpm for Facebook/Instagram Stories (Meta Ads)<br><small>Source: adprofitcalculator.com (2026) · <a href="https://lighthousedata.io/data/meta-ads-cpm-benchmark-facebook-instagram-stories-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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