B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$2
$2 -- cpm for Audience Network (Meta Ads) (2026)
Meta Ads Audience Network placement has an estimated average CPM range of $2 to $7.
- Delivers low quality traffic and poor conversion rates
- Reported as an estimated range
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$2
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adprofitcalculator.com
Primary
Tier A
https://www.adprofitcalculator.com/blog/meta-ads-cpm-benchmark.html ↗
Source Article
Meta Ads CPM Benchmarks 2026 | Stop Overpaying
Most advertisers track CPC and CPA obsessively. CPM gets ignored until something breaks. That's a mistake. CPM is upstream of everything. A rising CPM drives up your CPC, which raises your CPA, which crushes your ROAS. Understanding your CPM benchmarks is the first step in diagnosing why campaigns s…
Original Research
adprofitcalculator.com
· Original study ↗
Methodology
Range midpoint used. Source: Meta Ads CPM Benchmarks 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Audience Network (Meta Ads): $2 cpm. Source: adprofitcalculator.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-cpm-benchmark-audience-network-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-ads-cpm-benchmark-audience-network-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$2</strong> -- cpm for Audience Network (Meta Ads)<br><small>Source: adprofitcalculator.com (2026) · <a href="https://lighthousedata.io/data/meta-ads-cpm-benchmark-audience-network-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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