B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$12
$12 -- average cpm for Meta ads (2026)
Meta's average CPM is $12.00.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$12
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rule1.ai
Primary
Tier B
https://rule1.ai/articles/tiktok-ads-cost ↗
Source Article
How Much Do TikTok Ads Cost? CPM, CPC, and CPA Benchmarks | rule1
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How Much Do TikTok Ads Cost? CPM, CPC, and CPA Benchmarks
TikTok ads cost $0.30–$1.50 CPC and $5–$12 CPM on average in 2026. Full breakdown by industry, ad format, objective, and season with budget guidance.
The average TikTok ad costs $0.85 per click and $8.50 per …
Original Research
rule1.ai
· Original study ↗
Methodology
Cited comparison benchmark
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Meta ads: $12 average cpm. Source: rule1.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-average-cpm-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-ads-average-cpm-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$12</strong> -- average cpm for Meta ads<br><small>Source: rule1.ai (2026) · <a href="https://lighthousedata.io/data/meta-ads-average-cpm-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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