B
Evidence Grade B
Graded
under review
Safe to Cite
Current
95%
95% -- message retention rate video for Video viewers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Forbes
Primary
Tier C
https://ati4group.com/en/5-great-reasons-to-use-video-marketing/ ↗
Source Article
5 great reasons to use video marketing
Also cited by
2026-09-22
Original Research
Forbes
· Original study ↗
Methodology
Retention of message transmitted via video, compared to 10% for read text; no study date given in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 95% | |
| 2026 (current) | 95% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Video viewers: 95% message retention rate video. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/message-retention-rate-video
HTML Embed
<blockquote cite="https://lighthousedata.io/data/message-retention-rate-video" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- message retention rate video for Video viewers<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/message-retention-rate-video" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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