B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- click fraud rate for medical industry paid search ads (2020)
22% of medical ad clicks are fraudulent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PPC Protect
Primary
Tier C
https://ppcprotect.com/industries/medical/ ↗
Source Article
Click Fraud Protection for the Medical Industry | PPC Protect
22% Of medical ad clicks are fraud.
Ad Fraud Costs
The ad fraud botnet “Chameleon” costs advertisers over $6 million a month.
Eternal Growth
Click fraud is currently growing at 50% per year with no signs of slowing.
Impacts 1 in 3
We've found on unprotected ads that click fraud can be as high as 30%…
Original Research
PPC Protect
· Original study ↗
Methodology
Vendor-reported click fraud measurement from PPC Protect platform data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
medical industry paid search ads: 22% click fraud rate. Source: PPC Protect (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/medical-ad-clicks-fraud-22pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/medical-ad-clicks-fraud-22pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- click fraud rate for medical industry paid search ads<br><small>Source: PPC Protect (2020) · <a href="https://lighthousedata.io/data/medical-ad-clicks-fraud-22pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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