B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- member renewal rate median for membership organisations (US) (2026)
The overall median renewal rate for membership organisations is 82%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing General Inc.
Primary
Tier B
https://membership.quest/membership-retention-agency ↗
Source Article
Membership Retention Agency | Member Retention Services UK
Reduce Churn, Increase Value
Membership Retention Agency
Keep more members, for longer, at lower cost than acquisition
From £1,500/month.
Retention is won in the first 90 days, the year between renewals, the renewal runway, the win-back
A member’s yearwhere we keep them
- 01First 90 dayswelcome and …
Original Research
Marketing General Inc.
· Original study ↗
Methodology
Marketing General Inc. 2026 Membership Marketing Benchmarking Report, US industry survey
Methodology documented
Segmentation
IndustryEducation
RegionUS
RoleAll marketers
Cite this stat
Plain Text
membership organisations (US): 82% member renewal rate median. Source: Marketing General Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-renewal-rate-mgi-2026
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<blockquote cite="https://lighthousedata.io/data/median-renewal-rate-mgi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- member renewal rate median for membership organisations (US)<br><small>Source: Marketing General Inc. (2026) · <a href="https://lighthousedata.io/data/median-renewal-rate-mgi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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