B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

82%

82% -- member renewal rate median for membership organisations (2026)

2026  · Membership Marketing Benchmarking Report

According to the 2026 Membership Marketing Benchmarking Report, the membership sector median renewal rate is 82%.

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Attribution: Membership Marketing Benchmarking Report View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
membership organisations
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Membership Marketing Benchmarking Report Primary Tier B
https://membership.quest/tools/membership-lifetime-value-calculator ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Calculate Member LTV — Free Membership Value Calculator
Free Membership Tool Calculate Member LTV in Seconds This free membership value calculator helps you calculate member LTV in seconds: see what an average member is really worth across their whole lifetime — subscription plus ancillary spend — and whether your acquisition costs stack up. Adjust the s…
Original Research
Membership Marketing Benchmarking Report · Original study ↗

Sector benchmarking report cited by Membership Quest

Methodology documented
Industrymarketing
Plain Text
membership organisations: 82% member renewal rate median. Source: Membership Marketing Benchmarking Report (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/membership-median-renewal-rate-2026
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<blockquote cite="https://lighthousedata.io/data/membership-median-renewal-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- member renewal rate median for membership organisations<br><small>Source: Membership Marketing Benchmarking Report (2026) · <a href="https://lighthousedata.io/data/membership-median-renewal-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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