B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.04x
2.04x -- median roas for E-commerce brands (2026)
The median ROAS across e-commerce brands in 2026 is 2.04:1.
- Industry benchmark cited from Triple Whale / secondary analysis
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.04x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
reactiv.ai
Primary
Tier C
https://www.reactiv.ai/post/5-ways-to-increase-your-roas ↗
Source Article
Attention to Revenue: 5 Ways to Increase Your ROAS
Attention to Revenue: 5 Ways to Increase Your ROAS
Instead of sending shoppers through the usual mobile maze, Clips turn engagement into a conversion-ready experience instantly.
March 15, 2026
12 min read
In this article
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Original Research
reactiv.ai
· Original study ↗
Methodology
Median ROAS benchmark cited in vendor blog post
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Cite this stat
Plain Text
E-commerce brands: 2.04x median roas. Source: reactiv.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-ecommerce-roas-2026
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<blockquote cite="https://lighthousedata.io/data/median-ecommerce-roas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.04x</strong> -- median roas for E-commerce brands<br><small>Source: reactiv.ai (2026) · <a href="https://lighthousedata.io/data/median-ecommerce-roas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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