B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6.5%
6.5% -- customer churn rate for median early-stage SaaS company <$300k ARR (2023)
A median early-stage SaaS company with less than $300k ARR has a monthly customer churn rate of 6.5%.
- Based on aggregated and anonymised revenue data from over 2,500 SaaS businesses
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
ChartMogul
Primary
Tier A
https://chartmogul.com/saas-metrics/customer-churn/?utm_source=chatgpt.com ↗
Source Article
Customer churn rate | ChartMogul
What is churn?
Churn is the rate at which a business is losing customers and/or revenue through subscription cancellations.
- Customer churn — measures the rate at which customers are leaving your SaaS business.
- Revenue churn — measures the rate at which revenue is leaving your SaaS business.
For …
Original Research
ChartMogul
· Original study ↗
Methodology
ChartMogul's research and analysis into the global private SaaS market
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
median early-stage SaaS company <$300k ARR: 6.5% customer churn rate. Source: ChartMogul (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/median-customer-churn-rate-<300k-arr
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<blockquote cite="https://lighthousedata.io/data/median-customer-churn-rate-<300k-arr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.5%</strong> -- customer churn rate for median early-stage SaaS company <$300k ARR<br><small>Source: ChartMogul (2023) · <a href="https://lighthousedata.io/data/median-customer-churn-rate-<300k-arr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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