B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5.1%
5.1% -- retention lift for Low-engagement subscribers of a Subsets multi-platform media client (2026)
Low-engagement automation delivered a +5.1% retention improvement for a multi-platform media client.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Subsets
Primary
Tier A
https://www.subsets.com/blog/the-90-day-subscriber-retention-problem ↗
Source Article
The 90-day subscriber retention problem
The 90-day subscriber retention problem
Retention teams often expect the first quarter of a new initiative to answer a fairly straightforward question: Is this working? The assumption sounds reasonable. New lifecycle journeys have been launched, audiences have been rebuilt, and interventions are rea…
Original Research
Subsets
· Original study ↗
Methodology
Subsets client case study; results from 25+ concurrent individual lifecycle initiatives including low-engagement automation journeys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Low-engagement subscribers of a Subsets multi-platform media client: 5.1% retention lift. Source: Subsets (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-client-low-engagement-automation-lift
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<blockquote cite="https://lighthousedata.io/data/media-client-low-engagement-automation-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.1%</strong> -- retention lift for Low-engagement subscribers of a Subsets multi-platform media client<br><small>Source: Subsets (2026) · <a href="https://lighthousedata.io/data/media-client-low-engagement-automation-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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