B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- retention lift for BBC iPlayer (behavioural content strategy for YouTube growth) (2025)
BBC iPlayer achieved a 68% retention lift following the implementation of a behavioural content strategy for YouTube growth developed with Mindscope.
- Exact measurement methodology, baseline, and time period are not disclosed in the source text.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Mindscope
Primary
Tier A
https://www.mindscopelabs.com/home ↗
Source Article
Mindscope | Behavioural Science Labs Shaping The World's Best
Applying advanced behavioural science to uncover and influence the latest behaviours shaping the world's best brands and platforms across tech, entertainment, culture and commerce.
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◆ Technology
◆ Entertainment + Culture
◆ Commerce
◆ Human Foresight
◆ Strategic Planning
◆ Cultural Coding
◆ Dec…
Original Research
Mindscope
· Original study ↗
Methodology
Agency-reported case-study outcome ('Retention Lift'); measurement methodology and exact period not disclosed; vintage approximated from page crawl era (undated homepage).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BBC iPlayer (behavioural content strategy for YouTube growth): 68% retention lift. Source: Mindscope (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bbc-iplayer-youtube-retention-lift-68
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<blockquote cite="https://lighthousedata.io/data/bbc-iplayer-youtube-retention-lift-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- retention lift for BBC iPlayer (behavioural content strategy for YouTube growth)<br><small>Source: Mindscope (2025) · <a href="https://lighthousedata.io/data/bbc-iplayer-youtube-retention-lift-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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