B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4
4 -- cac payback period for meal kit subscribers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4
Unit
Duration Months
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
foundrycro.com
Primary
Tier B
https://foundrycro.com/blog/dtc-food-beverage-marketing-benchmarks-2026/ ↗
Source Article
DTC F&B Marketing Benchmarks 2026 + Free Calculator | Foundry CRO
The short version:
- DTC food and beverage CAC averages $45 to $53 (Swell 2026), the lowest of any DTC vertical and well below the all-ecommerce average of $68 to $84 (MobileLoud 2026)
- Low CAC is misleading: F&B has the lowest single-purchase margin and depends entirely on subscription conversion …
Original Research
foundrycro.com
· Original study ↗
Methodology
Range 4-6 months; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
meal kit subscribers: 4 cac payback period. Source: foundrycro.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meal-kit-cac-payback
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<blockquote cite="https://lighthousedata.io/data/meal-kit-cac-payback" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- cac payback period for meal kit subscribers<br><small>Source: foundrycro.com (2026) · <a href="https://lighthousedata.io/data/meal-kit-cac-payback" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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