B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- personalisation revenue uplift for faster-growing companies (2025)
Faster-growing companies derive 40% more revenue from personalisation than slower-growing competitors.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.alliants.com/solutions/improving-effectiveness ↗
Source Article
Improving Effectiveness
What's the problem?
Hotels running disconnected systems force staff to act as the glue between platforms, retyping requests, copy-pasting reservation data, chasing colleagues for task updates. Hours that should go to guests go to administration instead. Alliants for Improving Operational Effectivene…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited secondhand by Alliants vendor page; original methodology not stated.
Methodology documented
Segmentation
IndustryAll industries
Company SizeMid-market
RoleAll marketers
Cite this stat
Plain Text
faster-growing companies: 40% personalisation revenue uplift. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-personalisation-revenue-40pct
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<blockquote cite="https://lighthousedata.io/data/mckinsey-personalisation-revenue-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- personalisation revenue uplift for faster-growing companies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/mckinsey-personalisation-revenue-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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