B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- personalisation revenue uplift for companies using AI personalisation (2025)
AI personalisation can drive 10 to 20 percent revenue uplift according to McKinsey research.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://growcreate.ai/ai-insights/what-sme-leaders-need-to-measure-and-prove-roi-from-ai-marketing/ ↗
Source Article
What SME leaders need to measure and prove ROI from AI marketing
When we talk about AI for marketing, the first questions from SMEs are never about the technology. They’re about outcomes. A Managing Director asks: “Will this actually bring in more customers?” The Finance Lead wants clarity on cost. The Marketing Manager needs proof that campaigns will run faster …
Original Research
McKinsey
· Original study ↗
Methodology
Range 10-20%, midpoint extracted; cited from McKinsey research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using AI personalisation: 10% personalisation revenue uplift. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalisation-revenue-uplift-10-20
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<blockquote cite="https://lighthousedata.io/data/ai-personalisation-revenue-uplift-10-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- personalisation revenue uplift for companies using AI personalisation<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/ai-personalisation-revenue-uplift-10-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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