B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
80%
80% -- customers expecting immediate response for Customers contacting brands for assistance (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://ethossupport.com/blog/is-x-twitter-still-an-x-factor-for-customer-service/ ↗
Source Article
Is X (Twitter) Still an X-Factor for Customer Service? - Ethos Support
Introduction
In the digital age, exceptional customer service has become more crucial than ever. As consumers increasingly turn to social media to voice their opinions, questions, and concerns, brands must adapt to meet them where they are. One platform that has emerged as a powerful tool for delive…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Attributed to McKinsey research by the author; exact study title and fieldwork date not provided. Article is undated but references X (post-July 2023 rebrand), so 2023 used as approximate vintage. Value stated as 'nearly 80%'.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customers contacting brands for assistance: 80% customers expecting immediate response. Source: McKinsey & Company (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-customers-immediate-response-vital
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mckinsey-customers-immediate-response-vital" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- customers expecting immediate response for Customers contacting brands for assistance<br><small>Source: McKinsey & Company (2023) · <a href="https://lighthousedata.io/data/mckinsey-customers-immediate-response-vital" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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