B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- brand loyalty increase for brands with consistent buyer touchpoints (2024)
McKinsey found that consistency across all buyer touchpoints can increase brand loyalty by 30%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.martech3d.com/news/aligning-marketing-and-sales-with-martech3d ↗
Source Article
Aligning Sales and Marketing in Manufacturing
June 14, 2024
Aligning Sales and Marketing in Manufacturing
Sales and marketing alignment isn’t a nice-to-have — it’s one of the strongest predictors of growth. According to LXA, businesses with strong alignment between sales and marketing achieve around 20% annual growth, while those without it los…
Original Research
McKinsey
· Original study ↗
Methodology
Cited from McKinsey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands with consistent buyer touchpoints: 30% brand loyalty increase. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-consistency-30-percent-loyalty
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mckinsey-consistency-30-percent-loyalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- brand loyalty increase for brands with consistent buyer touchpoints<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/mckinsey-consistency-30-percent-loyalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.