B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- brand loyalty increase for Customers with sense of brand community (2025)
Customers who feel a sense of community with a brand are 32% more likely to be loyal to that brand.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://applaunchpartners.com/5-app-features-to-skyrocket-user-engagement/ ↗
Source Article
5 App Features for Q2 User Engagement
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited Harvard Business Review study; methodology not described
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Customers with sense of brand community: 32% brand loyalty increase. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-community-loyalty-2025
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<blockquote cite="https://lighthousedata.io/data/brand-community-loyalty-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- brand loyalty increase for Customers with sense of brand community<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/brand-community-loyalty-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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