B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
74%
74% -- ai investment increase rate for companies that have adopted or plan to adopt AI (2024)
74% of companies that have adopted or plan to adopt AI are set to increase their investment over the next three years.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.digitaldialog.co.uk/ai-marketing-training-become-the-go-to-expert-in-your-travel-marketi… ↗
Source Article
AI Marketing Training: Become the Go-To Expert in Your Travel Marketing Circle - Digital Dialog
AI Marketing Training: Become the Go-To Expert in Your Travel Marketing Circle
Ever feel like the world of digital marketing is moving so fast, it’s hard to keep up? That’s because it is. And right at the heart of this fast-paced evolution is AI. If you’ve been hearing the buzz around AI in marketin…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey global survey, cited by Digital Dialog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies that have adopted or plan to adopt AI: 74% ai investment increase rate. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mckinsey-ai-investment-increase-74pct
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<blockquote cite="https://lighthousedata.io/data/mckinsey-ai-investment-increase-74pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- ai investment increase rate for companies that have adopted or plan to adopt AI<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/mckinsey-ai-investment-increase-74pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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