B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1.8%
1.8% -- traffic share for Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no) (2019)
Brand novellas accounted for 1.8% of traffic during the campaign period.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2019
Entity
Geography
Norway
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Byråguiden / Kampanje
Primary
Tier B
https://byraguiden.kampanje.com/byraguiden/noveller-fra-mazda-de-beste-samtalene-har-du-i-bilen/1964… ↗
Source Article
Noveller fra Mazda – De beste samtalene har du i bilen
Annonsørfinansiert innhold
Noveller fra Mazda – De beste samtalene har du i bilen
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Bakgrunn
Høsten 2019 skulle Mazda lansere sin nye kompakt-SUV, Mazda CX-…
Original Research
Byråguiden / Kampanje
· Original study ↗
Methodology
Campaign analytics reported in case study
Methodology documented
Segmentation
IndustryAutomotive
RegionNorway
ChannelContent Marketing
Cite this stat
Plain Text
Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no): 1.8% traffic share. Source: Byråguiden / Kampanje (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mazda-noveller-traffic-share-2020
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<blockquote cite="https://lighthousedata.io/data/mazda-noveller-traffic-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- traffic share for Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no)<br><small>Source: Byråguiden / Kampanje (2019) · <a href="https://lighthousedata.io/data/mazda-noveller-traffic-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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