B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1.8%

1.8% -- traffic share for Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no) (2019)

2019  · Byråguiden / Kampanje

Brand novellas accounted for 1.8% of traffic during the campaign period.

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Attribution: Byråguiden / Kampanje View source
Lighthouse Research Team
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Source verified Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2019
Entity
Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no)
Geography
Norway
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Byråguiden / Kampanje Primary Tier B
https://byraguiden.kampanje.com/byraguiden/noveller-fra-mazda-de-beste-samtalene-har-du-i-bilen/1964… ↗
Confidence: 53/100 Vintage: 2019 Channel: Deep Crawl
Source Article
Noveller fra Mazda – De beste samtalene har du i bilen
Annonsørfinansiert innhold Noveller fra Mazda – De beste samtalene har du i bilen Hvilken bil man kjøper handler ofte om en følelse. For å skape den gode følelsen som vi ønsket, lagde vi et helt nytt konsept: merkevarenoveller. Bakgrunn Høsten 2019 skulle Mazda lansere sin nye kompakt-SUV, Mazda CX-…
Original Research
Byråguiden / Kampanje · Original study ↗

Campaign analytics reported in case study

Methodology documented
IndustryAutomotive RegionNorway ChannelContent Marketing
Plain Text
Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no): 1.8% traffic share. Source: Byråguiden / Kampanje (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mazda-noveller-traffic-share-2020
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<blockquote cite="https://lighthousedata.io/data/mazda-noveller-traffic-share-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- traffic share for Mazda CX-30 brand novellas (share of campaign traffic to Mazda.no)<br><small>Source: Byråguiden / Kampanje (2019) · <a href="https://lighthousedata.io/data/mazda-noveller-traffic-share-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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