B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
26,600,000
26,600,000 -- social impressions for Maybelline x Lifetime Dance Moms: The Reunion campaign (2024)
The Maybelline and Lifetime Dance Moms: The Reunion campaign generated a total of 26.6 million social impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
26,600,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
A+E Global Media (Lifetime)
Primary
Tier A
https://mediasolutions.aegm.com/case-study/maybelline-dance-moms ↗
Source Article
A+E Global Media
THE SOLUTION
Lifetime and Maybelline teamed up for a full 360 partnership around the release of the anticipated Dance Moms: The Reunion special. Partnership launched on digital, with sponsorship of Lifetime's Dance Moms hub and playlists of library content across site, app and YouTube. Leading up to…
Original Research
A+E Global Media (Lifetime)
· Original study ↗
Methodology
Campaign social analytics via ListenFirst, Meta Business Manager, TikTok Analytics; benchmarks Hootsuite June 2024 Retail
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Maybelline x Lifetime Dance Moms: The Reunion campaign: 26,600,000 social impressions. Source: A+E Global Media (Lifetime) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/maybelline-dance-moms-social-impressions-26-6m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/maybelline-dance-moms-social-impressions-26-6m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26,600,000</strong> -- social impressions for Maybelline x Lifetime Dance Moms: The Reunion campaign<br><small>Source: A+E Global Media (Lifetime) (2024) · <a href="https://lighthousedata.io/data/maybelline-dance-moms-social-impressions-26-6m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.