B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2,000,000
2,000,000 -- social impressions for Burger King Trick or Grill campaign (Puerto Rico) (2023)
The Burger King Trick or Grill campaign generated over 2 million social impressions.
- Source states 'over 2 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
de la Cruz
Primary
Tier A
https://www.delacruz.com/projects/trick-or-grill ↗
Source Article
Trick or Grill - de la Cruz
Year
2023
Client
Burger King
Services
/
/
Trick or Grill made Burger King the star of Halloween in Puerto Rico. To get on the island’s trick-or-treat route, we created the “Mini Whopper Jr.”, a candy-sized Whopper wrapped like a Halloween treat. Families and teens redeemed coupons through the BK app…
Original Research
de la Cruz
· Original study ↗
Methodology
Agency self-reported; source states 'over 2 million', value recorded at stated floor of 2 million
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Burger King Trick or Grill campaign (Puerto Rico): 2,000,000 social impressions. Source: de la Cruz (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/burger-king-trick-or-grill-social-impressions
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<blockquote cite="https://lighthousedata.io/data/burger-king-trick-or-grill-social-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,000,000</strong> -- social impressions for Burger King Trick or Grill campaign (Puerto Rico)<br><small>Source: de la Cruz (2023) · <a href="https://lighthousedata.io/data/burger-king-trick-or-grill-social-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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