B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

25%

25% -- sales increase percentage for MatHem.se Matkasse (meal box) sales (2021)

Name: Sales Increase Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2021 · Conversionista

Redesigning the category page for MatHem.se's Matkasse resulted in a 25% increase in meal box sales in an A/B test.

Result from an A/B test comparing redesigned category page against the original

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Attribution: Conversionista View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2021

Entity

MatHem.se Matkasse (meal box) sales

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Conversionista Primary Tier A

https://conversionista.com/kundcase/mathem/ ↗

Confidence: 57/100 Vintage: 2021 Channel: Wayback

Source Article

Kundcase Mathem – 25 % fler sålda kassar

En redesign leder inte automatiskt till högre konvertering. Men en redesign med fokus på målgruppens motivationspsykologi kan bli riktigt bra. Ett optimeringsprojekt enligt skolboken. Det är lätt att såga en sida, men svårare att lista ut vad man ska göra istället. Vi använde hela vår verktygslåda m…

Original Research

Conversionista · Original study ↗

Methodology

Uplift in meal box ('Matkasse') sales proven via A/B test run in Google Website Optimizer (now Google Content Experiments), following a conversion-focused landing page redesign targeting audience motivation psychology. Test tool naming suggests the test predates the 2021 archive crawl date.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

MatHem.se Matkasse (meal box) sales: 25% sales increase percentage. Source: Conversionista (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mathem-matkasse-sales-increase-ab-test

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<blockquote cite="https://lighthousedata.io/data/mathem-matkasse-sales-increase-ab-test" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- sales increase percentage for MatHem.se Matkasse (meal box) sales<br><small>Source: Conversionista (2021) · <a href="https://lighthousedata.io/data/mathem-matkasse-sales-increase-ab-test" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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