B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- year over year sales growth for mass makeup category (Q1 2023)
The broader mass makeup category saw sales grow 15% year-over-year in Q1 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Circana
Primary
Tier A
https://www.glossy.co/beauty/maybelline-new-york-global-brand-president-trisha-ayyagari-2023-top-mar… ↗
Source Article
Maybelline New York Global Brand President Trisha Ayyagari: 2023 Top Marketers
Maybelline is currently on a roll, dominating headlines for its key brand initiatives and successful sales moments with Gen Z. Maybe it’s Maybelline. Or maybe it’s Trisha Ayyagari, global brand president of Maybelline New York.
In Piper Sandler’s bi-annual Taking Stock with Teens survey for spring 2…
Original Research
Circana
· Original study ↗
Methodology
Data from industry data firm Circana
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
mass makeup category: 15% year over year sales growth. Source: Circana (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mass-makeup-category-sales-growth-q1-2023
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<blockquote cite="https://lighthousedata.io/data/mass-makeup-category-sales-growth-q1-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- year over year sales growth for mass makeup category<br><small>Source: Circana (Q1 2023) · <a href="https://lighthousedata.io/data/mass-makeup-category-sales-growth-q1-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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